1291 Group Asia

As part of the 1291 Group, 1291 Group Asia Limited provides financial advisory services focusing on wealth planning and structuring solutions. Hereby we specialize in international life insurance. Our private wealth solutions are tailor-made to the client's needs, with an emphasis to optimizing their privacy and confidentiality requirements, providing strong asset protection, taxation efficiency and succession planning.

Our main objective is to provide our clients customized solutions that fit their long-term financial goals and that are tailored to the needs of the Asian market.

1291 Group Asia Limited was established in 2016 in Hong Kong and is licensed and regulated with the Hong Kong Confederation of Insurance Brokers (HKCIB).

Serge Hediger


Educational background: Master of Laws (LL.M.) & Master of Business Administration (MBA)
Professional stations: Co-Founder and Managing Partner of various 1291 Group entities since 2014. From 2007 - 2014 CEO and Board Member of an Irish and Liechtenstein based international Life Insurance company with more than EUR 5 billion AuM. Various management positions with a listed Swiss Insurance Group from 1996 - 2007. Board member of the Liechtenstein Insurance Association from 2008 - 2015.
Important values: Cooperation. Even the most complex tasks can be made simpler when we focus on the solutions - together.

Toshikazu Saito


Educational background: Keio University, Bachelor of Art in Economics: National Futures Association Series #3 (National Commodity Futures Registered Representative-1997) / National Association of Security Dealers Series #7 (General Securities Registered Representative-1994)
Professional stations: 40years of experience in financial services and International estate planning
Important values: Provide value added advice and guidance by analyzing client needs and resolving issues. Provide the broadest range and highest quality of products and services, which are easy for clients to understand and use. Develop and maintain long-term relationships by actively listening to client feedback in order to build trust and loyalty.

Frances Boon


Educational background: Bachelor of Social Science (Hons., Statistics) and Bachelor of Arts (Economic & Statictics) from National University of Singapore.
Professional stations: Prior to joining 1291 in June 2019, I was pioneer member of a leading PPLI carrier’s Singapore operation. I have over 25 years of experience building relationships with and addressing the needs of Asian high net worth clients. This includes working in the private banking and corporate banking divisions of major banks.
Important values: Often how we make another person feel is just as important as what we have done for the other person.

Anne Lueth


Educational background: Qualified Paralegal (Germany), Diploma in International Trust Manager (STEP) = Member of Society of Trust and Estate Practitioners (TEP)
Professional stations: Over 15 years of industry experience working with high net worth individuals and renowned families specializing in cross-border issues and asset protection needs with a focus on multi-generation succession planning as well as the management of complex trust and corporate structures. Anne worked for global financial institutions including HSBC and international trust and corporate services providers in Switzerland, Singapore and Hong Kong.
Important values: Integrity is the seed for achievement. It is the principle that never fails.

Yannick Häni


Educational background: Master of Law in international taxation (LL.M.) and Bachelor of Business Law (B.LAW)
Professional stations: CEO of 1291Group Asia since 2016, Sales Partner of various 1291Group entities since 2014, Sales Manager for Northern Europe for Valorlife Life Insurance Company from 2012 to 2014
Important values: You have to learn the rule of the game. And then you have to play better than anyone else. - Albert Einstein

Michelle Sng


Educational background: Bachelor of Law (LLB), Bachelor of Commerce (B. Com), Member of Society of Trust and Estate Practitioners (TEP)
Professional stations: Qualified Australian lawyer serving handful of SEA families in private practice, Wealth and Estate Planning Manager in international trust companies
Important values: When given the choice being right or being kind, choose kind.

Samy Reeb


Educational background: Master in Laws of Taxation, Master in Business Administration, Certified Trust & Estate Planner.
Professional stations: Samy has been in the Wealth Structuring industry for the last 13 years. He began his career as a tax advisor in some of the world’s largest law firms and the "the big four" before joining Private Banking (JP Morgan, Credit Suisse) in their tax departments. Before joining 1291 Group, he worked for nearly six years at Julius Baer, as Executive Director (Wealth Planning department) in Zurich, Singapore and Hong Kong.
Important values: Loyalty is the quality that I value most. I am a problem solver who strives to find creative solutions to address my client’s needs and build the long term trust required in our business.

Anna Zannelli


Educational background: Commercial apprenticeship EFZ
Professional stations: 4 years of hotel business experience in 4* and 5* hotels. With the 1291 Group since 2016.
Important values: The only way to do great work is to love what you do.

Christopher Albrecht


Educational background: Bachelor of Engineering, electronic and electrical engineering / 20 years Banking and Insurance industry experience, with 13 years in Asia
Professional stations: HSBC Insurance (Singapore) - Head of High Net Worth Distribution S.E.A. / Old Mutual (Singapore) - Head of High Net Worth Distribution S.E.A. and M.E. / Swiss Life (Singapore) - Head of Rep office Hong Kong
Important values: Always ask questions and never assume the answers. The better you know something, the more simply you can explain it. Never be afraid to challenge the status quo.

Roger Chi


Educational background: Wharton School of Business – MBA 2004 and UC Berkeley – Bachelor of Science 1997
Professional stations: Candareen Capital – Family office for Families in Asia and Middle East, Private office of Sheikh Saeed Al Maktoum – Senior Advisor, Brainrush Ventures - San Francisco Bay Area Venture Capital Firm.
Important values: Roger has been advising leading families in Asia and the Middle East on their private equity investments for the last 15 years. He brings a solid foundation of analytics coupled with strong leadership skills in a global context.

Paco Zayco


Educational background: Professional Financial Certificates from New York Institute of Finance and the Wharton School of the University of Pennsylvania and an Entrepreneurial Management degree from the University of St. La Salle
Professional stations: Head of Singapore for a Hong Kong based Asset Manager Vice President at BB Securities Asia (Banco do Brasil) Relationship management roles in leading financial institutions including EFG & HSBC.
Important values: Integrity is key to successful and lasting client relationships. My family and client satisfaction are what drive me to be the best at what I do

Silky Leung


Educational background: Bachelor of Arts (Sociology) at the Macquarie University, Australia
Professional stations: Worked in Sales & Marketing field for 5 years. With HR & Administrative experience in Hong Kong listed company. With the 1291 Group since 2017.
Important values: Love the life you live and you will live a life of love.

1291 Group Asia Limited

Suite 1901,
19/F Chinachem Hollywood Centre
1-13 Hollywood Road Central
Hong Kong
Phone +852 2151 1291
Email info@1291group.com